10 things to fix before you share your shop link
You've built a shop page. Before it goes in your Instagram bio, spend twenty minutes on these. Most shop links underperform for reasons on this list, and every one of them is fixable tonight.
1. Photograph in daylight, not under your shop lights
Indoor bulbs push everything warm. Wine reads red, navy reads black, and the customer who receives it feels misled even though nobody lied.
Shoot near a door or window, mid-morning or late afternoon. Turn the beauty filter and auto-enhance off — they exist to flatter faces, and they lie about fabric.
2. One clean background, all the way through
Not because it looks professional. Because a page where every photo has a different bed, floor and wall behind it is hard to scan, and a customer who can't scan gives up around item eight.
Same wall, same distance, same angle. Boring is the point.
3. Put a real price on everything
Every item, in cedis, no exceptions.
"DM for price" belongs on Instagram, not on a shop page. The whole reason someone opened your link is to find out what things cost without asking. If they have to message you to learn a price, you've built a slower version of what you already had.
4. Fill in the sizes
This is the one most sellers skip and it's the one that closes sales.
"Do you have my size?" is the most common message a boutique gets. If the answer is on the page, you've saved yourself the chat and saved her the wait — and she can decide at 11pm without you.
Same idea in every trade: shades for cosmetics, lengths for hair, storage and condition for phones, portion size for food.
5. Make the stock true
If it's finished, mark it finished. Two customers being told yes about one last dress is your worst message of the week.
But don't delete sold-out items. Leave them up with the badge. A dead listing loses the customer; one that still opens a chat turns "when is it coming back?" into next week's sale.
6. Write your delivery note
Your zones and your fees, in writing, on the page.
Vagueness about delivery is one of the top reasons a warm customer goes quiet — she assumes the worst number and orders from someone who told her. "Accra GH₵20, Kasoa GH₵35, Kumasi by bus" takes one minute to write and answers a question you're currently typing forty times a week.
7. Say something in the description that isn't in the name
Two reasons.
The obvious one: it sells. "Falls better on a fuller figure" or "89% battery, no scratches" does work a photo can't.
The one sellers don't expect: on Vendwa, the agent reads your descriptions. So a customer who asks for "something for a wedding" can be shown an item whose name says neither word — because you wrote down what it's for. A blank description is a product your shop can't find for anybody.
8. Set a floor price on every item before you share the link
The moment your link is public, the last-price chats start.
Decide your lowest acceptable number per item now, while you're calm and not mid-conversation with someone typing "so?". Above it, everything is negotiable. Below it, nothing is. How the floor price works, and the wording that holds it politely.
If you share the link before you do this, you'll do it in a panic at midnight, and you'll do it badly.
9. Open your own link on your own phone and buy something
Actually do it. Tap Order on WhatsApp on a real item.
Check three things: does the chat open, is the item and price already written in the message, and does it land in the right inbox. Then look at the page the way a stranger would — is your shop name at the top, does your tagline say what you sell, would somebody who found this link on a flyer know what shop this is?
Ten minutes. It catches the things nobody else will tell you about, because customers don't report a broken link. They just leave.
10. Choose your address carefully, because it's permanent
Last, and the most important.
Your shop address — the shop.vendwa.com/your-shop-name part — is chosen once and frozen after that. Only support can move it, by hand.
That's deliberate, and the reason is what you're about to do with it. It's going in your Instagram bio, on your WhatsApp status, on flyers you've paid to print, in the saved messages of every customer who ever ordered from you. A link that changes is a link that breaks, and it breaks quietly — on a card in somebody's handbag, six months after you forgot you printed it.
So take five minutes over it:
- Your shop's name, not a description of your stock. Stock changes.
- Short, and easy to say out loud down a phone.
- No year, no current promotion.
ama-fashionoutlivesama-fashion-2026-sale. - Say it aloud to somebody and see if they can type it back correctly. If they can't, pick another.
Then it's yours, and it stays yours.
When you've done all ten
Share it everywhere at once — Instagram bio, WhatsApp status, TikTok bio, your WhatsApp Business profile, and printed on whatever you hand out.
And post the link instead of retyping prices. Every time you'd have sent fifteen photos one at a time, send the link.
If you haven't set your shop page up yet, here's what's on it and what it costs — it's included free on every Vendwa plan, Starter as well as Business, with a 14-day free trial. The full walkthrough with screenshots, and what each plan costs in cedis.