Your shop, on a link you can put anywhere

Your customer asks for your page. You send the Instagram link. She scrolls past a sold-out bag, a repost, your cousin's graduation, and somewhere around the fortieth photo she stops looking.

A shop link ends that. Vendwa gives every shop one: shop.vendwa.com/your-shop-name. Your logo at the top, your items underneath with prices in cedis, sizes and stock.

It's free on every plan — Starter, Pro and Business get the same page, and there's nothing to add on. That's worth a sentence, because most tools that give a Ghanaian seller a shop page charge a monthly fee for the shop page itself: Strawlo's cheapest plan is GH₵60 a month and a shop page is what it is (their pricing page, checked September 2026). That is genuinely less money than our Starter. On Vendwa you're not paying for a page — you're paying for something that answers the customer who opens it, and the page comes along.

Put your link in your Instagram bio, on your status, print it on a flyer. There's a longer version of that list, with what each placement is worth: where to put your shop link, and what it costs →

What your customers see

You choose the address. Not us — you type it, and if nobody has taken it, it's yours. Three to forty characters, small letters, numbers and single hyphens.

At the top of the page sits your logo, your shop name and your one-line tagline. Under that, your items in a grid: photo, name, price. If you already sort your catalog into folders, those folders become the sections on the page, so a customer looking for bags isn't scrolling through shoes to reach them.

Sold-out items don't vanish. They keep their place with a sold-out badge, and they stay tappable — there's a reason for that further down.

Tap any item and it opens its own page: bigger photos, the price, the sizes you have, whether it's in stock, and whatever you wrote about it.

Here's a live Vendwa shop page: shop.vendwa.com/ghprofugu — seven items, Fugu smocks and Batakari. It's one example, not a directory — every seller's page lives at their own address and looks like their own catalog.

Every item has an Order on WhatsApp button

Under every product sits one button. A customer taps it and her WhatsApp opens on a chat with your shop, with the message already typed:

Hi! I'd like the Red Ankara Dress (M) — GH₵180. I saw it on your shop.

She sees that message in a bubble on the page before anything sends, and she can change it. No form, no account. She taps, the chat opens, she presses send.

If you have Instagram connected and the channel switched on, a second button offers Message on Instagram. Instagram doesn't let anyone fill in a message ahead of time, so the page names the item clearly and she types it herself.

Above: a screenshot of shop.vendwa.com/ghprofugu, a live shop, captured 12 August 2026. The chat is the one the button opens — the customer's message is word for word what the link sends.

It's 11:40pm and she's tapped Order

Every shop page in Ghana can get her that far. What happens next is the whole difference, and it is where a shop link normally stops working.

It's 11:40pm. She has found the dress. She wants to know whether it comes in large, whether you deliver to Kasoa, and what your last price is. A shop window can't tell her any of that. Her message waits until morning, and by morning she has bought from a shop that was awake.

On Vendwa the tap lands somewhere else. It lands in the WhatsApp chat Vendwa is already running for you. Vendwa answers from your real catalog — the real price, the real stock, more photos if she asks. It negotiates down toward the floor price you set on that item and stops there, however hard she pushes. Then it captures the order and sends your MoMo prompt.

Your product descriptions do work here too. Vendwa reads them when a customer describes what she wants instead of naming it. Someone asking for “something for a wedding” can be shown an item whose name says neither word, because you wrote down what it's for.

You find out at 7am, with the order already written down.

A cart can't do any of that. A cart takes the listed price or it takes nothing, and it has never once talked anybody into buying two. That's the real reason there's no checkout on your shop page, and it's covered further down — but it's worth knowing up front that the shop and the negotiator are the same system here, not two products bolted together.

Anyone can give you a shop link. The link is not the hard part — answering the customer who taps it is.

See how the negotiation works → · How Vendwa sells on WhatsApp →

What it costs: nothing extra

The shop page costs nothing extra on Starter, Pro or Business. Not a trial of it. Not a smaller version of it on the cheaper plan. The same page.

It starts off. You switch it on from your dashboard when your photos and prices are ready, and it goes live the same day. One thing has to be true before it will publish: your shop needs a WhatsApp number that actually dials, because every button on the page leads there.

Nothing changes about your money either. Vendwa takes 0% of your sales, and customers pay into your own MoMo, exactly as they do now. There's a 14-day free trial on every plan, and your shop page works from day one of it. See what each plan costs →

No cart, and that is on purpose

There is no checkout on your shop page. The product page says so plainly, in three steps:

1. Tap Order on WhatsApp — the chat opens with this item and price filled in.
2. The shop confirms your size, colour and delivery.
3. Agree the details and pay — everything happens in the chat.

Think about how your last ten sales actually closed. Somebody asked a question, you answered, she asked for a small reduction, you gave her GH₵10 and covered delivery within Osu, then she sent the MoMo. A checkout box can do none of that. It takes the listed price or it takes nothing.

The sold-out badge follows the same thinking. A dead page loses the customer. A tappable one turns “when are you getting it again?” into next week's sale.

If you're weighing up the options, we wrote them all out: four ways to get an online store in Ghana →